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Feminine inspiration and support for Mexican artists have always been a priority for the designer. Graciela Iturbide is one of her favorite photographers, and artists like Remedios Varo and Leonora Carrington are her muses. Besides clothing that complements mobility, studded wristbands, metallic sneakers, and a new bowling bag were some of the many hard-to-miss elements of athleisure in the collection.
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Elaborate embroidery, delicate lace, and hats were among the many elements that paid homage to traditional Mexican clothing. Chiuri also discovered Athenian filmmaker Marianna Economou through her 2019 film When Tomatoes Met Wagner, and chose her to direct the video unveiling the Dior Cruise 2022 collection. Dior also gave carte blanche to ten Greek women photographers to shoot the cruise collection. The fringed and embroidered Manila shawls were made by Maria Jose Sanchez Espinar.
Dior’s Cruise 2024 Collection: an ode to Mexico and Frida Kahlo
While the official guest list is yet to be unveiled, these are the celebrities likely to be gracing the Met Museum’s iconic stairs this upcoming May. The luxury label honors its history with Hollywood for its Cruise 2024 collection. It was an elegantly simplistic affair, that gave a respectful nod to Frida Kahlo, butterflies, and the rich heritage of the vibrant country. This awe-inspiring spectacle not only celebrated the artistic genius of Frida Kahlo, one of Mexico’s and the world’s most significant figures but also paid homage to her enduring legacy. “We are doing fashion for now, not for the past and not for the future, but about now. After the pandemic — though we’re not completely out of it yet — we want to move,” Chiuri added.
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When guests first enter they are given “Glow Shots,” a beauty elixir with eau de rose, Sakura, Collagen, and Acérola. For those who book treatments, someone from the spa staff will direct guests back for their one-hour facial or massage, or one-hour well-being activity that ranges from Pilates, respirology, and postural stretching, yoga flow, mobility, and detox flow. Among other cruise shows, Chanel plans to present its 2025 line in the port city of Marseille on May 2. Louis Vuitton has scheduled its cruise show in Barcelona on May 23, and Dior has revealed its show in Scotland will take place on June 3. Max Mara is planning to present its resort 2025 collection with a fashion show in Venice on June 11. Built in the 15th century, the castle began as a fortified tower and was gradually transformed into a stunning Renaissance residence.
Fireworks filled the night sky above Athens as Dior staged the first major runway show with an audience since the outbreak of the coronavirus pandemic.
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Dior Channels Frida Kahlo in New Cruise Campaign - WWD
Dior Channels Frida Kahlo in New Cruise Campaign.
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Fireworks filled the night sky over Athens as Dior heralded the return of destination resort shows with a spectacular display in front of more than 700 guests, marking the first major runway show with an audience since the outbreak of the coronavirus pandemic. Guests are bought healthy snacks like a fruit bowl, a chocolate and nut bar, and a choice of detox juices and smoothies- like the lavender smoothie. The cruise route is scenic from Port Henri IV, to the Statue of Liberty that’s behind the Ile Aux Cygnes, then to the Bibliothéque National de France, then it passes by the Notre Dame Cathedral and goes under bridges.
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This upcoming cruise show seems to be a delightful continuation of the brand’s historic connection to Scotland. Dior’s Cruise 2025 (Resort 2025) collection will be unveiled on June 3rd in the picturesque gardens of Drummond Castle, Scotland. This is the first time Dior has held a Cruise show in Scotland, and the location promises to be a stunning backdrop for Maria Grazia Chiuri’s latest creations.
Welcoming some 400 international guests to the stadium, Dior broadcasted the event live on social media, television and in public areas in Greece. The event, which will unveil creative director Sabato De Sarno's first cruise collection, will take place on May 13 and Gucci will support the "Electric Dreams" exhibition bowing in the fall, in addition to a three-year partnership fostering the Tate’s work with young creatives. MonsieurDior was always passionate about art, drawing inspiration from this discipline for the conceptualization of his most iconic collections over the years.
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The Relaxation treatment is a liberating excursion to let go and release the mind. The constellation body massage with slow, enveloping strokes, serenity juice and a session of respirology and postural stretching is for intense relaxation and overall mindfulness. This is the second year of the cruise and with success the first-go-round, why not give it another go has been the Maison’s thinking. Partnering with Belmond trains, they have the Dior Spa Royal Scotsmen that travels across Scotland. Scotland last captured the fashion world’s attention in 2012, when Chanel held its Métiers d’Art show at Linlithgow Palace.
Giant close-ups of those silhouettes stand out in sketches by Italian Dior artist Pietro Ruffo, or are camouflaged on a selection of sportswear pieces. The famed French Maision’s beauty department has recently unveiled the Dior Spa Cruise that started on July 3rd and will go until the 14th. In preparation for the show, Chiuri toured archeological sites, including the ruins of the palace of Knossos in Crete and the Oracle of Delphi, to find out more about the worship of female divinities in ancient times. The brand is launching a line called Dior Vibe, including transparent sneakers with gold or silver accents, and gym bags with rubberized bases, which it hopes will become a pillar collection.
Frida understood the power of clothing to express oneself and used them as a voice,” she shared. Frida Kahlo fought for equality in a male-dominated world and was a precursor to gender liberation. Ahead of her time, she constantly questioned her sexuality and masculinized her appearance, leaving a mark in the art world and fashion. That’s why she is the most important female artist in the world,” Maria Grazia added. “Surrealism has always been a big part of Dior, and Frida has always been very close to me, not only in terms of fashion but in terms of the heart,” expressed Maria Grazia Chiuri.
Beccari praised Greece’s Central Archeological Council for green-lighting the project, which included a series of photo shoots at protected locations, including the Acropolis. The previous night, the house took over the picturesque Plaka Stairs in central Athens for a welcome dinner, where guests feasted on local delicacies like stuffed courgette flowers and salt baked sea bass, to the sounds of traditional Greek music. The Maison has recently unveiled a new collection for sun care protection, known as their Dior Solor line. The Protective Cream with an SPF 50, comes in an 50mL bottle for $47, the Protective milk of SPF 30 is in a 125mL bottle for $52, the Sublimating oil in the 125mL bottle is $72, the after-sun balm is in a 150mL bottle for $54, and the self-tanning gel in a 50ml bottle is $54. Throughout the boat is the Maison’s signature Toile de Jouy print of blue and beige, as well as the Dior canework.
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